Our mission is to change the world of pet food for good.

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The Brief

Rapidly grow a department: Tails wanted to achieve its rapid growth goals sustainably and hire the right talent for the Customer Care team.

Improve talent retention: Tails wanted to introduce a culture first approach to hiring in order to improve talent attraction and retention.


During our project with Tails we focused on growing their Customer Experience team. We hired amazing Customer Care Advisors in the first assessment which was their most successful assessment centre in Tails history (100% success rate). As part of the project, we also managed applications for other positions and increased talent retention thanks to our culture first approach to recruitment.

Henrik Malmquist, Head of People

“A different and unique model – they really want to understand your whole business.”

Where to next?